Ultimately it was an exercise for us to put our money where our mouth was, and demonstrate very openly that what we do is in constant flux. Who are we to tell people what they should do with their new website, when as an industry at large, we often keep ours the same for months, if not years.
Turns out, it was great fun! And even more of a lesson than we ever imagined. To start 2012 then we’ve decided to take our lessons with us and continue learning in a slightly different and perhaps more sustainable fashion. Change and sustainability, now that’s a new project. To get the ball rolling on this first month of the 2012 project, we’re sharing eleven of our favourite lessons from the 2011 project.